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By Pam Nochlin
Interesting and informative event by the Financial Communications Society with Alan Siegel (of Siegel + Gale) and Irene Etzkorn who co-wrote simple: conquering the crisis of complexity.According to Alan, (who was dubbed “Mr. Plain English” by People magazine) and Irene, “complexity has a dramatic negative impact on people’s lives and robs us of time, patience understanding, money and optimism.”
Other take aways:
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Simplicity is about essence – cutting to what matters, delivering substantive content that seems to speak to an audience of one
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Simplicity...
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