If you’re lucky enough to have Kristen Domingue’s mane of curls or daring enough for pink highlights like Lorna Kelly (pictured here), you’re sure to get noticed. But it’s not just what makes you stand out, but who you are and how you make people feel, that they'll remember!
Kristen Domingue, founder/CEO of Ignite, a personal brand development company talked about how she was laid off, on three separate occasions (a message from the universe?), that led to her striking out on her own. Kristen now feels it's her mission to help others find their true calling and help them develop their personal brand. Then Lorna Kelly, Sotheby’s first female fine arts auctioneer, author and global speaker, talked about her spiritual journey which led her to becoming “BFF’s” with Mother Teresa. Lorna, the woman with pink in her hair & gold in her heart regaled the attendees with a delightful British accent and equally delightful sense of humor!
Some take aways: The three stages of branding: 1. Know who you are - what is your gift to share with the world? 2. Know their language, their dreams, their problems 3. Pull it all together with words that make you sound and look good on line
Become an expert in something
Make yourself the go-to person
When you're talking to everyone, you're talking to no one
Don't be niche resistant
Always make it easy for them
Don't try to get anything
Find out a personal detail and connect over that
If you know their intention, help them stand behind it